WHAT IS IT?
A plan that proposes strategies for targeting the audience, presenting the advertising message, and implementing media.
Source: Advertising: Principles and Practice by William Wells, John Burnett, Sandra Moriarty
The 22 Irrefutable Laws of Advertising (And When to Violate Them) by Michael Newman; Bob Isherwood (Foreword by)
Publication Date: 2004-05-20
A breakthrough guide to the universal principles underlying great advertising Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case studies and vignettes, and reproductions of print ads and TV commercial stills. Michael Newman (Palm Beach, Australia) is a former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. While at Saatchi, he was Australia's most awarded creative director.
Retail Advertising and Promotion by Jay Diamond
Publication Date: 2011-03-17
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers. The book provides an overview of advertising and promotion as they relate to retailing, including historical perspectives, ethics, regulations, and current trends. Covering all forms of advertising media - from newspapers and magazines to television and radio, outdoor advertising, and the Interne - it features practical information on planning and budgeting, as well as how to work with advertising agencies. The book discusses promotional tools available to retailers, including special events, visual merchandising, and public relations. This is not be a book on how to make advertising; rather, it focuses on the information that retailing students need to know in order to coordinate these endeavors to improve their business.
Reference Solutions -- If you're looking for an advertising agency to help you with your advertising, this database provides an exhaustive list of agencies,which you can search and filter by revenue, location, number of employees, executives, and more.
Plunkett Research Online -- Industry trends,market research and trends organized in 32 industry research centers. Find statistics, industry data, company contacts, organizations, market trends and more. Also, see the new research center for job seekers.
Hoover's -- Directory of Company & industry information for 43,000 private & public companies, & 600 industries. No Downloading or emailing of records is possible with this e-resource, print only.