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Marketing Research And Planning For Your Business: EXTRA! ESSENTIAL CHECKLISTS

A guide introducing you to the basics of marketing and recommending which databases to use for effective research results.

CHECKLIST FOR SUCCESS

CHECKLIST FOR FAILURE

An action-oriented approach
Product-market fit
The right people
A well-researched business plan
Financial knowledge
Effective processes
Targeted advertising
Customer loyalty

SOURCE:

Starting your business for the wrong reasons
There's no market or too small of a market
Poor management
Insufficient capital
Wrong location
Lack of planning
Overexpansion
No website and no social media presence

SOURCE:

ADDITIONAL RESOURCE:

42 Small Business Statistics: Everything You Need to Know