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Marketing Research And Planning For Your Business: EXTRA! ESSENTIAL CHECKLISTS

A guide introducing you to the basics of marketing and recommending which databases to use for effective research results.
CHECKLIST FOR SUCCESS CHECKLIST FOR FAILURE
  • An action-oriented approach
  • Product-market fit
  • The right people
  • A well-researched business plan
  • Financial knowledge
  • Effective processes
  • Targeted advertising
  • Customer loyalty

SOURCE: Practical Business Skills

  • Starting your business for the wrong reasons
  • There's no market or too small of a market
  • Poor management
  • Insufficient capital
  • Wrong location
  • Lack of planning
  • Overexpansion
  • No website and no social media presence

SOURCE: Business Know-How Small Business Tips and Strategies that Work

ADDITIONAL RESOURCE:

  42SmallBizGenius Small Business Statistics: Everything You Need to Know