Comprehensive database of media and marketing information. Coverstraditional media such as magazines, newspapers, television, and radio as well as alternative marketing opportunities such as online, out-of-home, and direct marketing. Catalogs more than 60,000 media properties in all. Also includes Nielsen Segmentation & Market Solutions, a feature that supports market research using Nielsen Claritas and PRIZM data. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
This database is only accessible at the following NYPL locations: Stephen A. Schwarzman Building; Thomas Yoseloff Business Center; Stavros Niarchos Foundation Library (SNFL)