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Business case studies serve as practical models of how to explore, understand, and analyze a problem and to develop the best solution strategy.
|WHY CASE STUDIES ARE GOOD FOR BUSINESS
||ANATOMY OF A CASE STUDY -- PROBLEM-ORIENTED METHOD
1. Case studies allow a company to use storytelling to bring their product to life
2. Case studies provide peer-to-peer influence
3. Case studies offer real-life examples
4. Case studies are powerful word-of-mouth advertising
1. Synopsis/Executive Summary
- Outline the purpose of the case study.
- Outline the issues and findings of the case study without the specific details.
- Note any assumptions made (you may not have all the information you'd like so some assumptions may be necessary e.g.: "It has been assumed that…", "Assuming that it takes half an hour to read one document…").
- Identify the problems found in the case by:
- analysing the problem, supporting your findings with facts given in the case
- searching for the underlying problems
- Summarize the major problem/s.
- Identify alternative solutions to this/these major problem/s.
- Briefly outline each alternative solution and evaluate its advantages and disadvantages.
- Sum up the main points from the findings and discussion.
- Choose which of the alternative solutions should be adopted.
- Briefly justify your choice explaining how it will solve the major problem/s.
- This should be written in a forceful style as this section is intended to be persuasive.
- Explain what should be done, by whom and by when.
- If appropriate include a rough estimate of costs (both financial and time).
Please note: the above reference has been edited to apply to small business settings rather than a university setting.
|HOW TO WRITE YOUR OWN CASE STUDY
1. Be Realistic About the Goals for Your Case Study
2. Identify a Compelling Angle for Your Case Study
3. …But Make Your Case Study Relatable to ALL Prospects
4. Follow the Classic Narrative Arc in Your Case Study
5. Use Data to Illustrate Key Points in Your Case Study
6. Frame Your Business as a Supporting Character in Your Case Studies
7. Let Your Clients Tell Their Own Stories in Case Studies
ENTER THE KEY PHRASE "BUSINESS CASE STUDY" IN THE SEARCH BOX TO GET A LIST OF ARTICLES ON THE SUBJECT.
Business Source Complete
Emerging Markets - Internet Securities
Academic Search Premier
lynda.com -- Type the subject term "business case studies" to watch various training courses and videos on sample case studies, the value of the case study, and how to create one.
SAMPLE CASE STUDIES____________________