1. Synopsis/Executive Summary
- Outline the purpose of the case study.
- Outline the issues and findings of the case study without the specific details.
- Note any assumptions made (you may not have all the information you'd like so some assumptions may be necessary e.g.: "It has been assumed that…", "Assuming that it takes half an hour to read one document…").
- Identify the problems found in the case by:
- analysing the problem, supporting your findings with facts given in the case
- searching for the underlying problems
- Summarize the major problem/s.
- Identify alternative solutions to this/these major problem/s.
- Briefly outline each alternative solution and evaluate its advantages and disadvantages.
- Sum up the main points from the findings and discussion.
- Choose which of the alternative solutions should be adopted.
- Briefly justify your choice explaining how it will solve the major problem/s.
- This should be written in a forceful style as this section is intended to be persuasive.
- Explain what should be done, by whom and by when.
- If appropriate include a rough estimate of costs (both financial and time).
Please note: the above reference has been edited to apply to small business settings rather than a university setting.