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Market Research: Articles and Reference Sources
Resources for conducting research on target markets and customer needs. Guide by Madeleine Cohen.
For market research companies check the Green book
Top Resources - Articles
Article Databases at the Business Library.
Search these databases for articles about market research methods, processes, strategies, the market research industry and more. Note: If a small blue house icon ( ) appears next to a database title it is accessible from home with a NYPL library card.
ProQuest Research Library contains articles from over 2600 newspapers and periodicals covering the arts, business, humanities, health, social sciences, sciences. Of those journals approximately 1700 are available with the full text and/or image.