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Market Research: Articles and Reference Sources

Resources for conducting research on target markets and customer needs. Guide by Madeleine Cohen.

Reference Sources

Check for these reference sources on open shelves

The retail business market research handbook. Latest edition on open shelves  *R-SIBL HF5429.3 .R48 Company/Industry Section 

The entertainment, media and advertising market research handbook.*R-SIBL GV174 .E58 Company/Industry Section

Restaurant, food & beverage market research handbook *R-SIBL TX911.3 .M3.R47 Company Industry Section

The travel & tourism market research yearbook. *R-SIBL G155.U6 T74 Company/Industry Section  . 

For market research companies check the Green book

Top Resources - Articles

Article Databases at the Business Library.

Search these databases for articles about market research methods, processes, strategies, the market research industry and more.  Note: If a small blue house icon ( Accessible at all NYPL locations and outside the Library with your NYPL card) appears next to a database title it is accessible from home with a NYPL library card.