Additional Resources
Reference books on consumers. spending and demographics. Check for latest editions on open shelves.
Includes :
"Who's buying.....", "Who we are...",
American Generations: who they are & how they live.
Best Customers: demographics of consumer demand
Try these resources for consumer market research
- SimplyAnalyticsUse this resource to create your own comparison tables and maps on consumers and product use.
(Includes thousands of variables from government and private data plus data from the MRI Consumer Survey (Mediamark Research) on product use, consumption, media choices, demographics, lifestyles and attitudes. Also includes data from SimmonsLOCAL for brand level and media usage behavior.) - MintelMintel contains market research on consumer markets in broad categories including automotive, beauty and personal care, drink, finance, food, foodservice, health and well being, household, international travel. No printing or downloading of Mintel reports is permitted.
- Sports Market Analytics (formerly SBRNet)Now: Sports Market Analytics: Use for research on sports markets. Includes nationwide data on sports, fans, sports participation, teams, venues and more.
- Reference SolutionsReference Solutions. Use the module: U.S. Consumer/Lifestyles to find consumers who have answered market research surveys about their preferences. An advanced search in the Lifestyles module will provide names and addresses which can be used for direct mail campaigns.
- Statistical Abstracts of the United States
Published annually by the federal government since 1878, the Statistical Abstract of the United States is the best known statistical reference publication in the country. It provides information to statistical questions and a guide to statistical sources. Beginning in 2012, ProQuest assumed responsibility for updating and maintaining the Statistical Abstracts. This database incorporates all editions from 1878 to the present. All tables are available as GIF images and Excel files. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Consumer Expenditure Survey: Provides information on buying habits of American consumers, including data on their expenditures, income and consumer unit characteristics.
Pew Research Center: conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.