Definition and Sources
What is 'Market Share'?
Market share represents the percentage of an industry, or market's total sales, that is earned by a particular company over a specified time period. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company in relation to its market and its competitors. Market Share Definition from Investopedia
Market share information can be found in news articles about a company in trade journals for an industry, in industry reports, and in some of these sources listed below:
- IBISWorldSearch by industry or company name for large companies: Select an industry report to display, next review the content in the tabs of the report titled "Industry at a Glance" and "Major Companies". Market share will be listed for larger companies. No downloading of reports- printing of sections is enabled.
- S&P Capital IQ (Standard and Poor's Capital IQ)Search in the Industry Surveys: Select and industry, click the PDF icon to open the report. To find "Market Share" for an industry, use the windows commands "Control + F" to open a search screen within the PDF industry report. Click to each occurrence of the phrase "market share".
Market Share Reporter in Gale Business Essentials database. Link from NYPL catalog. Note: In the Business Insights Essentials database, from the main search screen, just mouse over the "Industries Tab" and select "Market Share". On next screen search for an industry (or company) and limit results by latest year or range of dates.