Green Book Research Guide: Travelguide (1946)

William H. "Billy" Butler, a traveling musician during the 1930s and 40s founded Travelguide in 1946. Although, The Negro Motorist Green Book was in existence, Travelguide focused on the new upwardly mobile black community. All one needed to do was to look at the covers and it was clear who Travelguide was for. The covers often included beautiful women (mostly lighter skinned) who were either celebrities or models and always in a very expensive car. The cover models almost always carried with them one of the strongest symbols of affluence -- golf clubs. The motto of Travelguide was, "vacation & recreation without humiliation."  You can view a selection of The Schomburg Center's copies of Travelguide in our Digital Collections.