Some possible reasons:
FROM: Katz, Ron. Advertising & Marketing Checklists: 107 Proven Checklists to Save Time & Boost Advertising & Marketing Effectiveness. 2nd ed. NTSC Business Books, 1995
Essentials of Advertising is designed to help readers navigate their way through the field of advertising, and will introduce readers to the key concepts as they have been developed by psychologists, economists, marketers, media researchers, and advertising practitioners themselves.
Cluley R. Essentials of Advertising. Vol 1st Edition. New York: Kogan Page; 2017. http://search.ebscohost.com.i.ezproxy.nypl.org/login.aspx?direct=true&db=e000tna&AN=1507671&site=ehost-live. Accessed June 25, 2020.
Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. This book covers important topics, from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully.
Patten D. How to Market Your Business : A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing. Vol 6th ed. London: Kogan Page; 2008. http://search.ebscohost.com.i.ezproxy.nypl.org/login.aspx?direct=true&db=e700tna&AN=217087&site=ehost-live. Accessed July 29, 2020.