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Advertising Research And Planning for Your Business: INTRODUCTION
This guide intends to show the basic thought process of creating an advertising plan and to help you find information in the library's databases.
Advertising can be defined as persuasive communications that are sponsored and paid for by identifiable sources and delivered to targeted audiences. Businesses advertise as part of their marketing efforts. It is a means for getting a message out. Effective advertising can recruit new customers, build brand awareness, and polish company reputations. The ultimate goal is to increase revenues and profit.
EBSCOHost has a great number of reliable articles, e-books, and academic studies on the topics of advertising, marketing, and how they can be applied to various businesses.. Enter the keyword "advertising" in the search box and filter your results by language, geography, and source type (such as books) to get the desired results.
This database is only accessible at the following NYPL locations: Stephen A. Schwarzman Building; New York Public Library for the Performing Arts, Dorothy and Lewis B. Cullman Center; Schomburg Center for Research in Black Culture; Science, Industry and Business Library (SIBL); All Branch Libraries
WIKIPEDIA -- provides an interesting history of advertising and documents how the practice of advertising has changed from the 20th century to today.