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Advertising Research And Planning for Your Business: MORE HELPFUL RESOURCES

This guide intends to show the basic thought process of creating an advertising plan and to help you find information in the library's databases.


Baker, Kristen. “Social Media Marketing: The Ultimate Guide.” HubSpot Blog,

TRADITIONAL MEDIA PLANNING -- Gives a list of TV advertising rates

Interactive Advertising Bureau -- The website's subject matter experts work across the digital media and marketing media ecosystem to develop best practices and solutions that improve business outcomes for the interactive advertising industry.

Television Bureau of Advertising -- TVB is the not-for-profit trade association representing America’s local broadcast television industry. Its members include the U.S. television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.

MPA, The Association of Magazine Media -- As the primary national trade association for the consumer magazine media industry, MPA represents over 500 magazine media brands that span a vast range of genres across online, mobile, video and print media. Members represent the interests of all types of magazine media companies, from the largest global empire to the smallest independent journal. MPA educates policymakers and advocates for the magazine media industry’s efforts to provide professionally researched and edited content across multiple channels.

Radio Advertising Bureau -- The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.

Nielsen --Nielsen provides the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.

News Media Alliance --  This association focuses on the key challenges and opportunities of today’s news environment: Freedom of the press, public policy and legal matters, advertising growth, new revenue streams and audience development across all platforms. The News Media Alliance is dedicated to working with our members, as well as other partner organizations, to advance the industry through advocacy, critical research and resources and events that connect and inspire.



Cover ArtWebsite Design Made Easy by Richard N. Williams 

ISBN: 1786647915

Publication Date: 2018-06-01

This is an indispensable and highly accessible updated guide to the creation, management and understanding of everything to do with making web pages. Featuring step-by-step guides on a variety of topics, including how to set up an online store, how to make a company website and creating personal web pages, it is ideal for anyone keen to increase their web presence - from a family who want to share their news and photos, to small new companies who need to stay ahead of the game in this competitive world. Encompassing both PCs and Macs, testing, and the best use of images and text, it also covers all the key software, along with hot tips and advice for all skill levels.

Cover ArtHTML, CSS and JavaScript in Easy Steps by Mike McGrath 

ISBN: 9781840788785

Publication Date: 2020-07-28

HTML, CSS & JavaScript in easy steps instructs the reader on each of the three coding languages that are used to create modern web pages: HyperText Markup Language (HTML) tags are used to control the structure of web page content; Cascading Style Sheets (CSS) rules are used to determine how web page content appears; and JavaScript functions are used to provide web page interactivity

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WinmoRestricted: This database is accessible at certain NYPL locations only. Please see description for details. -- this library database shows sample creative work entered by various advertising agencies.


McDonald's: Egg McMuffin | Ads of the World™Ads of the World is an advertising archive and community that showcases creative adverts from around the world


Clio ACLIO PROGRAMS – Audience Connectwards. Founded in 1959 to honor excellence in advertising, the Clio Awards today celebrates bold work that propels the advertising industry forward, inspires a competitive marketplace of ideas and fosters meaningful connections within the creative community.




Restricted: This database is accessible at certain NYPL locations only. Please see description for details.PrivCo --  perfect for the business entrepreneur looking for investment. Information includes investor, investment stage, industry focus, and more. It is also a premier resource for financial data on 900,000 private companies, non-publicly traded corporations,family-owned, private equity-owned, venture-backed & international unlisted companies.

Restricted: This database is accessible at certain NYPL locations only. Please see description for details.Galante's Venture Capital & Private Equity Directory  -- Search venture capital firms alphabetically or by investment criteria. Investment criteria include company location, type of firm, activity level, investment size, geographic preference or industry preference.



FastTrac is a series of multiple-session entrepreneurship bootcamps offered by the NYC Department of Small Business Services (SBS) for aspiring and established entrepreneurs throughout New York City. 

Please check out the FasTrac website for more information and schedules.


SCORE NYC is a volunteer team of experienced business mentors and advisors providing insights and knowledge to small business owners and entrepreneurs wishing to start a business. 65+ mentors represent multitude industries/business expertise.

They provide education on a variety of business topics including marketing, finance and accounting, management, and others. Get instruction from a local expert and connect with other business owners. Also take the online workshops and webinars at your leisure.