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Advertising For Your Business: A Research And Planning Guide: MORE HELPFUL RESOURCES

This guide intends to show the basic thought process of creating an advertising plan and to help you find information in the library's databases.

HELP WITH SOCIAL MEDIA PLANNING

Baker, Kristen. “Social Media Marketing: The Ultimate Guide.” HubSpot Blog, blog.hubspot.com/marketing/social-media-marketing.

HELP WITH TRADITIONAL MEDIA PLANNING

Onetvworld.org -- Gives a list of TV advertising rates

Interactive Advertising Bureau -- The website's subject matter experts work across the digital media and marketing media ecosystem to develop best practices and solutions that improve business outcomes for the interactive advertising industry.

Television Bureau of Advertising -- TVB is the not-for-profit trade association representing America’s local broadcast television industry. Its members include the U.S. television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.

MPA, The Association of Magazine Media -- As the primary national trade association for the consumer magazine media industry, MPA represents over 500 magazine media brands that span a vast range of genres across online, mobile, video and print media. Members represent the interests of all types of magazine media companies, from the largest global empire to the smallest independent journal. MPA educates policymakers and advocates for the magazine media industry’s efforts to provide professionally researched and edited content across multiple channels.

Radio Advertising Bureau -- The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.

Nielsen --Nielsen provides the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.

News Media Alliance --  This association focuses on the key challenges and opportunities of today’s news environment: Freedom of the press, public policy and legal matters, advertising growth, new revenue streams and audience development across all platforms. The News Media Alliance is dedicated to working with our members, as well as other partner organizations, to advance the industry through advocacy, critical research and resources and events that connect and inspire.

HELP WITH WEBSITE DESIGN

Book JacketMicrosoft Office Live Small Business : Beginner’s Guide: Build and Customize Your Small Business Website

'This is a practical hands-on book with clear instructions and lot of code examples. It takes a simple approach, guiding you through different architectural topics using realistic sample projects. A single project is implemented using different architectural styles to make the reader understand the details of each style. There are also many small independent code samples to explain design patterns, WCF, and localization. This book is for people familiar with the ASP.NET framework using either C# or VB.NET. You don't need to be an ASP.NET guru – the book is ideal for novice and intermediate developers. If reading about application architecture usually confuses you or sends you to sleep, then this book will be perfect for you! In short, any ASP.NET programmer who is confused or disoriented reading different books or materials on architectures wondering how and what to implement in their application, will definitely benefit from this book!'

Pitre R, Microsoft Corporation. Microsoft Office Live Small Business : Beginner’s Guide: Build and Customize Your Small Business Website. Packt Publishing; 2009. Accessed August 18, 2020. http://search.ebscohost.com.i.ezproxy.nypl.org/login.aspx?direct=true&db=e000tna&AN=356288&site=ehost-live

 

Book JacketE-Commerce Website Optimization : Why 95% of Your Website Visitors Don’t Buy, and What You Can Do About It.

For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.

Croxen-John D, van Tonder J. E-Commerce Website Optimization : Why 95% of Your Website Visitors Don’t Buy, and What You Can Do About It. Vol New Edition. Kogan Page; 2017. Accessed August 18, 2020. http://search.ebscohost.com.i.ezproxy.nypl.org/login.aspx?direct=true&db=e000tna&AN=1447536&site=ehost-live

LIBRARY GUIDE

Marketing For Your Business - a complete how-to on how to do research for the various components of your marketing mix.

HELP WITH USING OUR DATABASES

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HELP WITH COPYWRITING

Book JacketCopywriting : Successful Writing for Design, Advertising, and Marketing

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Shaw M. Copywriting : Successful Writing for Design, Advertising, and Marketing. Vol Second edition. Laurence King Publishing; 2012. Accessed August 18, 2020.http://search.ebscohost.com.i.ezproxy.nypl.org/login.aspx?direct=true&db=e000tna&AN=926159&site=ehost-live​​​​​​​

 

Book Jacket

Successful Copywriting in a Week

The ability to write great copy is crucial to anyone who wants to advance their career.Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy.The highly motivational'in a week'structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

Ashton R. Successful Copywriting in a Week. Hodder Education; 2012. Accessed August 18, 2020. http://search.ebscohost.com.i.ezproxy.nypl.org/login.aspx?direct=true&db=e700tna&AN=471264&site=ehost-live

HELP WITH SOCIAL MEDIA MARKETING

Book JacketHerding Cats : A Strategic Approach to Social Media Marketing.

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts. They simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement; craft your organization's unique story; tell that story strategically via social media channels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.

Rohm A. Herding Cats : A Strategic Approach to Social Media Marketing. Vol 1st ed. Business Expert Press; 2014. Accessed August 19, 2020. http://search.ebscohost.com.i.ezproxy.nypl.org/login.aspx?direct=true&db=e700tna&AN=1055540&site=ehost-live

HELP WITH FURTHER RESEARCH

Library Guide: Marketing For Your Business -- a comprehensive guide on how to do research when planning the marketing mix.