Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Local Demographics: What is Demographics


Consumer demographics is the collecting of statistical information on a population which can be used by an entrepreneur or business owner in marketing their product or service. It usually includes categories such as geographic location, age, gender, income, education, family composition, and buying/spending patterns. This population is also called the ‘target market’ or ‘my consumer’.

Market Segmentation-Understanding the User (Udacity)