Selected Reference Books
Demographics of the U. S. by
Demographics of the U.S.: Trends and Projections provides a necessary perspective, highlighting the most important trends of the 21st century¿trends everyone should be tracking. Demographics of the U.S. explains the increasingly complex, often confusing, and rapidly changing nation we live in today. It makes sense of our recent past and shines a light on our future. The reference is divided into 11 chapters, organized alphabetically: Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.
Call Number: *R-SIBL HB849.49 .R875 Company Industry Section-DemographicsISBN: 9781937737511Publication Date: 2017-07-13- Best Customers by "Based on data from the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey, [this book] examines spending patterns by the demographic characteristics of households ... [It] analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of most educated household member. It identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers) ... New Strategist has calculated the indexes and market shares to reveal the trends. Text accompanies each table that identifies the best and biggest customers, analyzes spending patterns, describes spending trends for the product over the past few years, and products future trends based on the nation's changing demographics."--Introduction, pages 1-2.Call Number: *R-SIBL HC100.C6 .N49 Company Industry Section-DemographicsISBN: 9781937737405Publication Date: 2017-06-18
American Incomes by
The 11th edition of American Incomes: Demographics of Who Has Money is your map to the changing consumer landscape, exploring and explaining the economic status of Americans in the aftermath of the Great Recession. It looks at household income trends through 2014 by age, household type, race and Hispanic origin, education, region, and work status; examines trends in the incomes of men and women by a variety of demographic characteristics; and provides data on the wealth of American households, showing the impact of the Great Recession on household assets and debt. The poverty population is also a focus of American Incomes.The five chapters in American Incomes are:Household IncomeChapter 1 examines trends in household income over the past 14 years. It also presents current household income statistics by age of householder, race and Hispanic origin of householder, type of household, and other important demographic characteristics.Men's Income TrendsChapter 1 examines trends in household income over the past 14 years. It also presents current household income statistics by age of householder, race and Hispanic origin of householder, type of household, and other important demographic characteristics.Women's IncomeChapter 3 examines trends and the current status of women's income, which has become increasingly important to family economic well-being.WealthThe statistics shown in Chapter 4, from the Federal Reserve Board's Survey of Consumer Finances, provide a comprehensive portrait of the assets, debts, and net worth of American households by a variety of demographic characteristics. This chapter also examines the 2007-to-2013 trends in wealth.PovertyThis chapter shows how poverty has grown and reveals the demographic characteristics of those who are falling behind.You can gain more insight into the economic well-being of Americans by thumbing (or scrolling) through the pages of American Incomes than you could by spending all afternoon surfing databases on the Internet. By having it on your bookshelf or computer desktop, you can get the answers to your questions even faster than you can online.
Call Number: *R-SIBL HC110.I5 A64 2016ISBN: 9781937737252Publication Date: 2016-01-19
Who's Buying Apparel by
The 10th edition of Who's Buying Apparel is based on unpublished data collected by the Bureau of Labor Statistics' 2013 Consumer Expenditure Survey--you can't get these data online. It examines how much Americans spend on apparel by the demographics that count--age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the best and biggest customers at a glance. It looks at who buys apparel and shoes for infants, boys and girls, men and women, plus jewelry, sewing material, laundering, dry cleaning, and more.
Call Number: *R-SIBL HD9940.U4 W46 2015 Company/Industry Section-DemographicsISBN: 9781935114024Publication Date: 2015-07-30- American Generations byCall Number: *R-SIBL HC110.C6 .N49 Company Industry Section-DemographicsISBN: 9781937737450Publication Date: 2017-06-18
Selected e-Books/Circulating Materials
- American Incomes: Demographics of Who has Money E-Book version of the 11th edition of American Incomes: Demographics of Who Has Money is your map to the changing consumer landscape, exploring and explaining the economic status of Americans in the aftermath of the Great Recession. It looks at household income trends through 2014 by age, household type, race and Hispanic origin, education, region, and work status; examines trends in the incomes of men and women by a variety of demographic characteristics; and provides data on the wealth of American households, showing the impact of the Great Recession on household assets and debt. The poverty population is also a focus of American Incomes.The five chapters in American Incomes are:Household IncomeChapter 1 examines trends in household income over the past 14 years. It also presents current household income statistics by age of householder, race and Hispanic origin of householder, type of household, and other important demographic characteristics.Men's Income TrendsChapter 1 examines trends in household income over the past 14 years. It also presents current household income statistics by age of householder, race and Hispanic origin of householder, type of household, and other important demographic characteristics.Women's IncomeChapter 3 examines trends and the current status of women's income, which has become increasingly important to family economic well-being.WealthThe statistics shown in Chapter 4, from the Federal Reserve Board's Survey of Consumer Finances, provide a comprehensive portrait of the assets, debts, and net worth of American households by a variety of demographic characteristics. This chapter also examines the 2007-to-2013 trends in wealth.PovertyThis chapter shows how poverty has grown and reveals the demographic characteristics of those who are falling behind.You can gain more insight into the economic well-being of Americans by thumbing (or scrolling) through the pages of American Incomes than you could by spending all afternoon surfing databases on the Internet. By having it on your bookshelf or computer desktop, you can get the answers to your questions even faster than you can online.Publication Date: 2016
Consumer Behavior for Dummies by
In this e-Book Learn to: Understand how consumers make purchase decisions Develop more effective marketing campaigns Speak directly to your customers' needs Gain customer loyalty in a competitive marketplace Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more. Why do they buy? -- understand the decision-making process consumers go through when considering a purchase Apply behavior to marketing -- learn the 4Ps of marketing and how consumer behavior plays a role in each Gain a deeper understanding of the individual consumer -- gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions Explore external influences on customers -- from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected Craft your marketing strategy -- use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets Implement your plan -- create powerful positioning strategies and reach customers where they're at with a message that motivates them Open the book and find: Actionable, real-world insight and advice Tips to help you lead consumers from attention to action Research techniques and marketing tips How self-concepts and lifestyle change consumer behavior Methods for cultivating repeat business and loyalty Ways to protect against consumer misbehavior Advice on encouraging new product adoption Ten ways to enhance customer satisfaction
ISBN: 9780470526361Publication Date: 2009-04-15
The One Week Marketing Plan: the set it & forget it approach for quickly growing your business by
We're told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That's all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let's face it, most business owners do very little marketing, and what they do is not particularly effective. Business owners often don't know how to best market their company, or are too busy working to make time to promote it. What they don't realize is that effective marketing doesn't have to be complicated or time-consuming. Mark Satterfield's The One-Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This "set it and forget it" strategy works all day, every day to bring in new business. Tailored to each company's niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300. Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One-Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction. One week. That's all it takes. So let's get started.
ALSO AVAILABLE AS AN E-BOOK
Call Number: 658.802 SISBN: 9781939529787Publication Date: 2014-08-26
Research on Main Street by
In today's global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic--especially for counties, cities, census blocks, or any other substate areas--makes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues, this resource offers a manageable structure for how to approach this type of research, key resources, and practical solutions to specific questions. Each chapter includes valuable "Tips from the Pros," short sections spotlighting expert researchers' advice for finding information about local demographics, economies, companies, people, and issues. A companion website can be found at www.ResearchOnMainStreet.com.
Call Number: 025.0633 PISBN: 9780910965880Publication Date: 2011-04-01
