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Local Demographics: Library Databases


  • []-subscription database which provides statistical data for 170+  industries including market and consumer data and reports. 
    Note: This database is accessible remotely with a current New York Public Library and onsite on network computers at all New York Public Library locations in Manhattan, the Bronx, and Staten Island. 
    Special Note: You can sign up for a virtual consultation with a business librarian if you have additional questions.

Databases-Enhanced Offsite Access

The databases listed below are provided by the New York Public Library for licensed for offsite use by New York Public Library card holders during the COVID-19 health emergency by agreement with the database providers. 

  • SimplyAnalytics []-database which allows the user to create interactive maps, charts, and reports using data variables for consumer population or business categories.
    Current NYPL Card account is required for temporary offsite access. Create a user account within the database to save your work.
    **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
  • Plunkett Research Online []-Industry trends,market research and trends organized in 32 industry research centers. Find statistics, industry data, company contacts, organizations, market trends and more. Also, see the new research center for job seekers. Current NYPL Card account is required for temporary offsite access.
    Attention NYPL Card Holders: To Connect to the database, click on the SUBSCRIBER LOG IN button the right side of the screen access the database.

    ** Please remember to click on the LOG OUT button when finished using this database before proceeding to another library database as a courtesy to other library users.**. 
  • Reference Solutions (formerly ReferenceUSA) []-In the U.S. Consumers/Lifestyles and Homeowners/New Movers modules of this database search for population segments by geography, home ownership, lifestyle consumer behavior categories. Current NYPL Card account required for temporary offsite access.