Digital Marketing Research and Planning For Your Business: Introduction

The world of digital marketing is broad and complex, and decision-making quite challenging. But once understood, and efficiently planned and implemented, it can be worthwhile and profitable for your business.

If you are a beginning researcher who may feel overwhelmed by the abundance of information, available online and in print, this guide can serve as your convenient starting point for the following reasons:

• it has vetted and chosen the best and easy-to-understand sources of information about digital marketing, 
• it discusses some of the more commonly used types of digital marketing, and
• it provides reliable sources of information to help further your knowledge of digital marketing, such as training videos, databases, books, e-books, and other websites.

However, as is the nature of digital marketing, new information is potentially being produced daily.  Therefore, feel free to merely use to this guide as a launch pad into the lucrative enterprise of digital marketing and get ready to reap the rewards of your effort and imagination!

Please note: all the websites cited in these pages are purely for information purposes only; there is no intention to endorse the purchase of any product sold therein.