The Age of Influence by Neal Schaffer
Publication Date: 2020-03-17
If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand's social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
Break Through the Noise by Tim Staples; Josh Young
Publication Date: 2019-07-09
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views. Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
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