Digital Marketing Research and Planning For Your Business: Additional Resources

BOOKS/E-BOOKS_____________

The Age of Influence by Neal Schaffer 

ISBN: 1400216362

Publication Date: 2020-03-17

If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand's social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.

Break Through the Noise by Tim Staples; Josh Young 

ISBN: 9781328618566

Publication Date: 2019-07-09

The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views. Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.  

WEBSITES__________________

• Pew Research Center - Social Media

• Social Media Marketing - eCommerce Times

• Social Media Marketing - Entrepreneur.com

• Social Media - Mediashift

• Social Media - Mashable

• Social Media Examiner

• Social Media Explorer

• Social Media Today

• AdAge

• Ad Week

ADDITIONAL TIPS____________

• 5 Digital Marketing Tips To Increase Your Brand's Growth Online And Improve Ad Results

• 21 Social Media Marketing Tips You Can’t Live Without

• Marketing-Knowledge@Wharton

• Top 10 Digital Advertising Tips for Your Marketing Strategy

DIGITAL MARKETING ASSOCIATIONS____________

• Mobile Marketing Association

• Web Marketing Association

• Internet Marketing Association

• The Digital Marketing Association

• 212 New York’s Interactive Advertising Club 

• Internet Merchants Association

MARKETING CLASSES/WORKSHOPS_________

FASTTRAC

FastTrac is a series of multiple-session entrepreneurship bootcamps offered by the NYC Department of Small Business Services (SBS) for aspiring and established entrepreneurs throughout New York City. 

Please check out the FasTrac website for more information and schedules.

SCORE

SCORE NYC is a volunteer team of experienced business mentors and advisors providing insights and knowledge to small business owners and entrepreneurs wishing to start a business. 65+ mentors represent multitude industries/business expertise.

They provide education on a variety of business topics including marketing, finance and accounting, management, and others. Get instruction from a local expert and connect with other business owners. Also take the online workshops and webinars at your leisure.

CHECK US OUT___________

NYC SMALL BUSINESS RESOURCE CENTER

Discover the wealth of services and resources available to you, your family and friends by going to  the New York Public Library's Business Center website. 

BUSINESS LIBRARY GUIDES_________

Marketing Research and Planning For Your Business -- a comprehensive guide on how to do research when planning the marketing mix.

Problem Solving in Business --  This guide is designed to help you approach your business problem solving process in a systematic way through information sources that can help you understand your situation more clearly and provide a distinct direction towards the appropriate solution.

ADVERTISING RESEARCH AND PLANNING FOR YOUR BUSINESS -- This guide intends to show the basic thought process of creating an advertising plan and to help you find information in the library's databases.

SURVEY TOOLS_______________

FOR REVIEWS ON FEE-BASED AND FREE SURVEYS