"...In its broadest sense, marketing describes business activities related to buying and selling. In the most limited sense, marketing is a set of specific practices intended to increase the sale of goods or services offered by one or more firms. During the 20th century the definition of marketing shifted from an emphasis on marketing as a mechanism of economic distribution toward a focus on marketing as a set of organizational activities. In the early 21st century a more comprehensive view of marketing took shape, as illustrated in this definition approved by the American Marketing Association in 2013: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
From: "The Role of Marketing." Worldmark Global Business and Economy Issues, edited by Thomas Riggs, vol. 1: Business, Gale, 2015, pp. 290-297. Gale eBooks, https://link-gale-com.i.ezproxy.nypl.org/apps/doc/CX3627200052/GVRL?u=nypl&sid=GVRL&xid=f459703c. Accessed 8 June 2020.
Sound marketing decisions can turn
"I WANT..." into "I'm definitely BUYING!!!"