Graphic Design
100 Ideas That Changed Graphic Design by
This book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
Call Number: eNYPL BOOKISBN: 9781856697941Publication Date: 2012-04-18
127 Years of Design 1890-2017 by
127 Years of Design: The Michigan Daily reveals the visual history of the University of Michigan's student-run newspaper The Michigan Daily’s front page.
Call Number: eNYPL BOOKISBN: 1607854309Publication Date: 2017-10-06
The Black Experience in Design by
The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens. Through the voices represented, this text exemplifies the inherently collaborative and multidisciplinary nature of design, providing access to ideas and topics for a variety of audiences, meeting people as they are and wherever they are in their knowledge about design. Ultimately, The Black Experience in Design serves as both inspiration and a catalyst for the next generation of creative minds tasked with imagining, shaping, and designing our future.
Call Number: eNYPL BOOKISBN: 9781621537861Publication Date: 2022-02-01
Computer Graphics Companion by
The Computer Graphics Companion offers a comprehensive collection of articles written by selected specialists and spanning a wide range of topics and applications in computer graphics. Additional articles on color and design are included as well professional profiles and web resources.
Call Number: eNYPL BOOKISBN: 9780470865163Publication Date: 2003-05-07
Designing Type by
Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries.
Call Number: eNYPL BOOKISBN: 9780300259537Publication Date: 2020
Letter Design in the Graphic Arts by
This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design. Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement.
Call Number: eNYPL BOOKISBN: 1626546177Publication Date: 2016-05-06
Mag Men by
For more than fifty years, Walter Bernard and Milton Glaser have revolutionized the look of magazine journalism. In Mag Men, Bernard and Glaser recount their storied careers, offering insiders' perspective on some of the most iconic design work of the twentieth century.
Call Number: eNYPL BOOKISBN: 9780231549530Publication Date: 2019-10-21
Design
Graph Design for the Eye and Mind by
Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.
Call Number: eNYPL BOOKISBN: 0195311841Publication Date: 2006-08-10
Opt Art by
Linear optimization is a powerful modeling method for discovering the best solution to a problem among a set of available alternatives. It is one of today's most important branches of mathematics and computer science--and also a surprisingly rich medium for creating breathtaking works of art. Opt Art takes readers on an entertaining tour of linear optimization and its applications, showing along the way how it can be used to design visual art.
Call Number: eNYPL BOOKISBN: 0691164061Publication Date: 2019-11-12
Out of Sorts: on typography and print culture by
The new history of the book has constituted a vibrant academic field in recent years, and theories of print culture have moved to the center of much scholarly discourse. One might think typography would be a basic element in the construction of these theories, yet if only we would pay careful attention to detail, Joseph A. Dane argues, we would find something else entirely: that a careful consideration of typography serves not as a material support to prevailing theories of print but, rather, as a recalcitrant counter-voice to them.
Call Number: eNYPL BOOKISBN: 9780812242942Publication Date: 2010-12-03
The Physics of Brand by
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.
Call Number: eNYPL BOOKISBN: 9781440342691Publication Date: 2016-07-21
Printing Types by
This work explores the art of typography from the dawn of printing to the twentieth century. By tracing the development of type design.
Call Number: eNYPL BOOKISBN: 1584560606Publication Date: 2001-01-01
Dictionary of Graphic Design... by
This comprehensive reference work provides indispensable information about typographers, journals, movements and styles, organizations and schools, printers, art directors, technological advances, design studios, graphic illustrators and poster artists. Extensive cross-references and a chronological chart outline the relationship between movements, technology and designers. With ever-advancing technology pushing the boundaries of graphic design, this timely guide remains a key book for students and professionals everywhere.
Call Number: eNYPL BOOKISBN: 9780500204139Publication Date: 2012-09-10
Typography: a Very Short Introduction by
In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography.
Call Number: eNYPL BOOKISBN: 9780199211296Publication Date: 2019-02-01
