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Marketing For Your Business: A Research And Planning Guide: THE PRODUCT

A guide introducing you to the basics of marketing and recommending which databases to use for effective research results.

WHAT IS YOUR PRODUCT OR SERVICE?

Know in-depth what is your product or service. Describe in detail, including both good and bad aspects.  Answer some basic questions:

  • What is the product's/service's main reason for being in the market?

  • What consumer need is it going to satisfy? (To the extent that you can, explore the various levels of needs that come to mind: physical, psychological, emotional.)
  • What makes it stand out vs. competition
  • To what industry does it belong? 
  • Who is your competition? How is your product the same as/different from/better or worse than competition’s?

DATABASES TO TRY:

MORE DATABASES TO TRY

 

 

HOW MANY WAYS CAN YOU DESCRIBE YOUR PRODUCT OR SERVICE?

 

 

WHO ARE YOUR COMPETITORS?