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Marketing For Your Business: A Research And Planning Guide: THE PEOPLE or Target Market or Target Consumer

A guide introducing you to the basics of marketing and recommending which databases to use for effective research results.

WHO WILL WANT/NEED YOUR PRODUCT OR SERVICE?

Focus on a specific target consumer group, based on the following:

  • Consider age, gender, lifestyle, interest, geographic location,  etc., value sets, education, employment, income level, ethnic identity, brand loyalty
  • Consider psychographics: emotional and psychological motivations in purchase decisions
  • Explore influencing factors in buying or using a product or service.            
  • Is it price or location or brand loyalty or other reasons?
  • Who is using or buying competition?   

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DATABASES TO TRY:

WHO WANTS ICE CREAM?

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MORE DATABASES TO TRY

  • ​​Statista -- Statista is the one-stop shop for valuable marketing information. Reports provide a range of statistics and facts about market, both local and global, which include market overview, international trade, and leading companies, as well as consumer preferences and industry revenues.