Online Marketing Channels – Website marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing.
Offline Digital Channels – Television, Radio, SMS, digital billboards (indoor and outdoor)"
DOES YOUR BUSINESS NEED IT?
Your answer to these questions can help you decide:
- Is your competition using it?
- Are you satisfied with the current number of customers you have?
- Are you reaching your target market in the most efficient way possible?
- Are you happy with your current business performance without the use of digital marketing?
- Will you be competitive without digital marketing?
- How much progress do you see for your business without digital marketing?