Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing For Your Business: A Research And Planning Guide: THE PRICE

A guide introducing you to the basics of marketing and recommending which databases to use for effective research results.

HOW MUCH WILL YOUR PRODUCT OR SERVICE COST?

Know basic cost of goods vs. price to consumer. What pricing strategy will you use?

  • Consider the lifecycle stage of your business. Are you: just starting your business, in the growth and establishment phase, or trying to expand your business?​
  • Consider break-even point vs. profitability
  • Consider t he consumers’ perceptions of value vs. price     

undefined

DATABASES TO TRY:

PRICE OF A CONE VS. PRICE OF A SMILE?

undefined

MORE DATABASES TO TRY