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Marketing Research And Planning For Your Business: THE PRICE

A guide introducing you to the basics of marketing and recommending which databases to use for effective research results.

HOW MUCH WILL YOUR PRODUCT OR SERVICE COST?

Know basic cost of goods vs. price to consumer. What pricing strategy will you use?

  • Consider the lifecycle stage of your business. Are you: just starting your business, in the growth and establishment phase, or trying to expand your business?​
  • Consider break-even point vs. profitability
  • Consider t he consumers’ perceptions of value vs. price     

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DATABASES TO TRY:

PRICE OF A CONE VS. PRICE OF A SMILE?

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MORE DATABASES TO TRY

BOOKS