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Marketing For Your Business: A Research And Planning Guide: THE PRICE
A guide introducing you to the basics of marketing and recommending which databases to use for effective research results.
ReferenceUSA offers the most up-to-date data available in the market. In fact, our business and consumer databases are continuously updated from more than 5,000 public sources. As a directory of a wide range of businesses, it offers plenty of useful information, such as business revenue, expenditures, number of employees, and credit rating.
This database is only accessible at the following NYPL locations: Stephen A. Schwarzman Building; New York Public Library for the Performing Arts, Dorothy and Lewis B. Cullman Center; Schomburg Center for Research in Black Culture; Science, Industry and Business Library (SIBL); All Branch Libraries
Key Business Ratios on the Web (KBR) provides immediate online access to competitive benchmarking data. This powerful tool lets researchers examine industry benchmarks compiled from D&B®’s database of public and private companies, featuring 14 key business ratios (users choose a one-year or three-year set of ratios) for public and private companies in 800 lines of business.
This database is only accessible at the following NYPL locations: Science, Industry and Business Library (SIBL)