Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Small Business Marketing Strategies All-In-One for Dummies by
Publication Date: 2016-05-06
6 Books in 1 This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. 6 Books Inside... Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results
Content Marketing Strategies for Dummies by
Publication Date: 2015-12-21
Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces.
See You on the Internet by
Publication Date: 2020-03-10
Drawing on her 14 years of work with hundreds of clients, Avery guides you through website development, ecommerce, search engine optimization, social media, email marketing, and online advertising-- and shows you how to track your results. Clear, friendly, and highly usable, See You on the Internet is the essential small business handbook for thriving in the digital world.
Social Media Marketing for Dummies by
Publication Date: 2020-02-11
Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you'll find the ultimate blueprint for developing your best SMM strategy. In no time, you'll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.
Digital Marketing for Dummies by
Publication Date: 2016-12-27
Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers.
Encyclopedia of Major Marketing Strategies (Campaigns)
This title provides international coverage through essays on some of the top recent global and emerging brands. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as “war stories” by professors.
Available through Gale Virtual Reference Library
Strategies in Marketing 2nded.
Business Reference Guide Ipswich, MA: Salem Press, 2017. 70 pp.
The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling. Available through Gale Virtual Reference Library
BUSINESS CENTER LIBRARY GUIDES
Digital Marketing Research and Planning for Your Business -- This guide is designed to help business persons understand the concept and practice of digital marketing and steer them in the right direction when applying it to their business.
Advertising Research and Planning for Your Business -- This guide intends to show the basic thought process of creating an advertising plan and to help you find information in the library's databases.
Problem Solving in Business -- This guide is designed to help you approach your business problem solving process in a systematic way through information sources that can help you understand your situation more clearly and provide a distinct direction towards the appropriate solution.
American Marketing Association
The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.
A website specially to help the entrepreneur navigate the world of marketing through webinars, videos, and books.
FastTrac is a series of multiple-session entrepreneurship bootcamps offered by the NYC Department of Small Business Services (SBS) for aspiring and established entrepreneurs throughout New York City.
Please check out the FasTrac website for more information and schedules.
SCORE NYC is a volunteer team of experienced business mentors and advisors providing insights and knowledge to small business owners and entrepreneurs wishing to start a business. 65+ mentors represent multitude industries/business expertise.
They provide education on a variety of business topics including marketing, finance and accounting, management, and others. Get instruction from a local expert and connect with other business owners. Also take the online workshops and webinars at your leisure.
CHECK US OUT
NYC SMALL BUSINESS RESOURCE CENTER
Discover the wealth of services and resources available to you, your family and friends by going to the New York Public Library's Business Center website.