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Marketing Research And Planning For Your Business: MORE HELPFUL RESOURCES

A guide introducing you to the basics of marketing and recommending which databases to use for effective research results.


Encyclopedia of Major Marketing Strategies (Campaigns)Encyclopedia of Major Marketing Strategies (Campaigns)

This title provides international coverage through essays on some of the top recent global and emerging brands. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as “war stories” by professors.

Available through Gale Virtual Reference Library Accessible at all NYPL locations and outside the Library with your NYPL card

Strategies in MarketingStrategies in Marketing 2nded. 

Business Reference Guide Ipswich, MA: Salem Press, 2017. 70 pp.

The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling. Available through Gale Virtual Reference Library Accessible at all NYPL locations and outside the Library with your NYPL card



Digital Marketing Research and Planning for Your Business --  This guide is designed to help business persons understand the concept and practice of digital marketing and steer them in the right direction when applying it to their business.

Advertising Research and Planning for Your Business -- This guide intends to show the basic thought process of creating an advertising plan and to help you find information in the library's databases.

Problem Solving in Business -- This guide is designed to help you approach your business problem solving process in a systematic way through information sources that can help you understand your situation more clearly and provide a distinct direction towards the appropriate solution.







FastTrac is a series of multiple-session entrepreneurship bootcamps offered by the NYC Department of Small Business Services (SBS) for aspiring and established entrepreneurs throughout New York City. 

Please check out the FasTrac website for more information and schedules.


SCORE NYC is a volunteer team of experienced business mentors and advisors providing insights and knowledge to small business owners and entrepreneurs wishing to start a business. 65+ mentors represent multitude industries/business expertise.

They provide education on a variety of business topics including marketing, finance and accounting, management, and others. Get instruction from a local expert and connect with other business owners. Also take the online workshops and webinars at your leisure.




Discover the wealth of services and resources available to you, your family and friends by going to  the New York Public Library's Business Center website.