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Marketing For Your Business: A Research And Planning Guide: MORE HELPFUL RESOURCES
A guide introducing you to the basics of marketing and recommending which databases to use for effective research results.
6 Books in 1 This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. 6 Books Inside... Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results
Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.
Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.
The proven, frustration-free way to make your small business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media accounts, and sell on the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, delivers a fail-safe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Drawing on her 14 years of work with hundreds of clients, Avery guides you through website development, ecommerce, search engine optimization, social media, email marketing, and online advertising-- and shows you how to track your results. Clear, friendly, and highly usable, See You on the Internet is the essential small business handbook for thriving in the digital world.
Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns--and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you'll find the ultimate blueprint for developing your best SMM strategy. In no time, you'll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn't pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing--and everything in between--Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms--and the people who use them--continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals--and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
Request Your Free Kit Now: "The Essentials of Marketing - 2020 Kit"
Download this kit to learn everything you need to know about Marketing.
The Essentials of Marketing – 2020 Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Marketing related decisions. The following kit content will help you get the most out of your Marketing research:
The Comprehensive Guide to Marketing Reporting
Optimizing the Customer Experience: A B2B Marketer's Guide
Thinking Differently About Supply Chain Planning
4 Steps to Digital Transformation in B2B Commerce
Offered Free by: TradePub
FastTrac is a series of multiple-session entrepreneurship bootcamps offered by the NYC Department of Small Business Services (SBS) for aspiring and established entrepreneurs throughout New York City.
Please check out the FasTrac website for more information and schedules.
SCORE NYC is a volunteer team of experienced business mentors and advisors providing insights and knowledge to small business owners and entrepreneurs wishing to start a business. 65+ mentors represent multitude industries/business expertise.
They provide education on a variety of business topics including marketing, finance and accounting, management, and others. Get instruction from a local expert and connect with other business owners. Also take the online workshops at your leisure.
Please check out their website for more information and schedules.
Type the subject work "Marketing" to watch various training courses and videos on marketing, business, social marketing, online marketing, and many more.
Please note that you can only access course content through the NYPL's lynda.com login page, and not by directly visiting the lynda.com homepage. Also note that NYPL's lynda.com accounts are now accessible through mobile devices and lynda.com apps.