HOW WILL CONSUMERS ACCESS YOUR PRODUCT OR SERVICE?
Know that there is a difference between selling a physical product and providing a service.
- If your product is a physical and tangible item, there are a number of distribution strategies that you can employ.
- Where can consumers buy it: a pharmacy, supermarket, department store, a specialty store, other types of retail stores?
- If it is a service, where do consumers go to avail of it?
- Where is the business located geographically? Is it easy to get to?
- Can it be purchased online?
- Is it available for in-app purchase?
DATABASES TO TRY:
- e-MarketerMarket research reports, data, charts, about anything "e":e-commerce, internet, social media, digital, technology use and adoption,online advertising, mobile, marketing, demographics and more. eMarketer aggregates and analyzes research from 1,700+ sources and produces analyst reports, statistics, and and charting features.**Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.** This database is only accessible at the Business Library.
- Reference SolutionsReferenceUSA offers the most up-to-date data available in the market. In fact, our business and consumer databases are continuously updated from more than 5,000 public sources. As a directory of a wide range of businesses, it offers plenty of useful information, such as business revenue, expenditures, number of employees, and credit rating.
To learn more, click on "webinars" and choose the webinar in which you have interest.
COME AND GET IT!
IN STORE? ONLINE? OR IN-APP?
MORE DATABASES TO TRY
- EBSCOHostEnter the search term "distribution strategy" to see the various ways consumers can access your product or service.
- SimplyAnalyticsUse the business tool to help you find businesses in your specified geographic location.